5 Common Mistakes to Avoid When Designing a Website
Designing a website may sound easy — pick a template, add some text, throw in a few images, and hit publish. Right?
Not quite.
At SKOC Global, we’ve seen many businesses struggle with poor website design choices that drive visitors away instead of pulling them in. A good website isn’t just about beauty — it’s about function, clarity, and user experience.
Let’s look at 5 common mistakes to avoid when designing a website in 2025:
1️⃣ Cluttered or Confusing Layout
🧠 The Mistake: Trying to fit too much on one page — multiple fonts, too many colors, pop-ups everywhere, or overlapping content.
🚫 This overwhelms users and makes your website hard to navigate.
✅ The Fix: Keep it simple. Use clear sections, consistent fonts, and enough white space. Guide the visitor’s eyes with a clean, logical flow.
💡 Tip: Less is more. A focused layout improves attention and conversions.
2️⃣ Not Mobile-Friendly
📱 The Mistake: Designing only for laptops and ignoring how your site looks on phones and tablets.
🚫 Over 70% of web visitors in Nigeria (and globally) access websites through their mobile devices.
✅ The Fix: Use a responsive design that adjusts automatically to all screen sizes. Test your site on different devices before launching.
💡 Tip: Google ranks mobile-friendly websites higher in search results.
3️⃣ Slow Loading Speed
🐢 The Mistake: Using large, uncompressed images or heavy scripts that make your website load slowly.
🚫 A delay of just 3 seconds can make visitors leave your site.
✅ The Fix: Optimize images, use caching plugins (like WP Super Cache), and choose a good web hosting provider.
💡 Tip: Use tools like PageSpeed Insights to test your site’s speed.
4️⃣ No Clear Call-to-Action (CTA)
❓ The Mistake: Visitors land on your site, but they don’t know what to do next — no buttons, no direction.
🚫 You’re missing out on leads, sales, and conversions.
✅ The Fix: Add strong CTAs like:
- “Contact Us”
- “Buy Now”
- “Get a Free Quote”
- “Download Now”
Make sure they’re visible and actionable on every key page.
💡 Tip: Use buttons with standout colors to draw attention.
5️⃣ Ignoring SEO Basics
🔍 The Mistake: No keywords, no meta descriptions, missing ALT text on images — your site can’t be found on Google.
🚫 Without SEO, your website is like a shop hidden in the forest.
✅ The Fix: Learn the basics of on-page SEO:
- Use relevant keywords
- Write unique page titles & meta descriptions
- Add image ALT text
- Structure your content with H1, H2, and H3 tags
💡 Tip: Install an SEO plugin like Rank Math or Yoast SEO if you’re using WordPress.
✅ Final Thoughts
Your website is often the first impression people have of your brand. Avoiding these 5 common mistakes can help you build a site that’s not only beautiful — but also fast, functional, and profitable.
Need help with your website design or redesign?
👉 At SKOC Global, we offer affordable web design services for businesses in Nigeria and beyond — built with speed, clarity, and conversion in mind.
