How to Do Keyword Research for Your ICT Blog (Beginner’s Guide – 2025)
📅 Updated July 2025 | By SKOC Global
✅ What Is Keyword Research?
Keyword research is the process of finding the words and phrases your target audience types into search engines (like Google or Bing) when looking for information online.
It helps you discover:
- What people are searching for
- How often they search
- How hard it is to rank for those terms
If you’re running an ICT blog, this is the first step to getting free traffic from Google.
🚀 Why Keyword Research Matters for ICT Bloggers
Without keyword research, you’re guessing what to write.
With keyword research, you’re writing content people are already searching for — meaning more:
✅ Website traffic
✅ Leads and inquiries
✅ Course signups
✅ Script or template sales
🧰 Tools You Can Use for Keyword Research (Free & Paid)
| Tool Name | Type | What It Does |
|---|---|---|
| Ubersuggest | Free + | Keyword suggestions & SEO difficulty |
| Google Keyword Planner | Free | Volume estimates for ads & content |
| Answer the Public | Free | Shows questions people ask |
| Ahrefs (Free Tools) | Free | Keyword ideas & traffic estimations |
| Semrush | Paid | Advanced SEO research |
📝 Step-by-Step: How to Do Keyword Research for Your ICT Blog
🔹 Step 1: Define Your Niche
What is your blog really about?
Examples:
- Web development tutorials
- Cybersecurity tips
- Tech career advice
- Script & template promotion
This focus helps narrow down your keywords.
🔹 Step 2: Brainstorm Broad Topics
Think of what your audience might search for. Example topics:
- “How to build a website”
- “What is HTML?”
- “Best programming language to learn”
- “Top cybersecurity jobs in Nigeria”
- “Free ICT training online”
Write 10–20 broad ideas down.
🔹 Step 3: Use Keyword Tools
Take your ideas and run them through tools like:
👉 Ubersuggest Example:
Search term: web development for beginners
You get:
- web development course for beginners
- how to learn web development step-by-step
- front end vs back end development
Note: Look at Search Volume, SEO Difficulty, and CPC (Cost Per Click — helps you know its value).
🔹 Step 4: Find Long-Tail Keywords
These are longer, more specific phrases that are easier to rank for.
Examples:
- Instead of:
Python tutorial
Use:learn Python for data analysis free - Instead of:
ICT training Nigeria
Use:free ICT training courses in Lagos 2025
✅ Long-tail = Lower competition + Higher conversion
🔹 Step 5: Check What’s Ranking
Go to Google, type your keyword, and check the top results:
- Are they blog posts? Videos? Forums?
- Can you write something better or more specific?
This gives you ideas on how to structure your content.
🔹 Step 6: Organize Keywords by Topic
Group similar keywords into categories for future blog posts. Example:
🧩 Web Design Category
- how to build a website from scratch
- best free WordPress themes for beginners
- html vs wordpress for small businesses
Each group = 1 blog post or guide idea.
📌 Pro Tips for ICT Blogs
✅ Always include keywords in:
- Page title
- Meta description
- Headers (H1, H2)
- Image alt tags
- URL (e.g.,
/how-to-learn-html)
✅ Write for humans first, not just Google.
✅ Add internal links to your services or other blog posts.
📘 Example for SKOC Global
Let’s say you want to write a post about free PHP scripts.
Ubersuggest shows you these:
- free php login script
- php invoice generator open source
- best php scripts for small business
- php script for school management system
Now you can write a blog titled:
“Top 10 Free PHP Scripts for Small Business Websites in 2025”
✅ Perfect for bringing in traffic + promoting your script sales.
🧰 Need Help With Keyword Research?
At SKOC Global, we can help with:
- SEO keyword research
- Monthly content ideas
- Optimized blog writing
- Ranking your website on Google
📞 Let us help your ICT blog succeed online → Contact Us
🏁 Final Thoughts
Keyword research is the foundation of every successful blog.
Don’t guess — research.
Write what people are searching for.
And watch your traffic grow — one smart article at a time.
